OUR TEAM
Meet Our Account Managers

Raven Soehren
Ecom Account Director
April Willcockson
Senior Territory Agent
Amanda Holt
Territory Agent
Bethany Brown
Ecom Account Manager
Ginny Von Blohn
Territory Agent
Lindsey Breitenbach
Territory Agent
Linsey Zargan
Territory Agent
LuAnn Morgan
Territory Agent
Martye Barlow
Ecom Account Manager
Savannah Dunning
Territory AgentOur Product
As a premium wholesaler of home décor, VHC Brands offers the best section of country-themed bedding, window treatment, tabletop, rugs, holiday and other home décor.
Not finding exactly what you wanted? VHC Brands offers a custom product program where we can either create a whole new design for you or alter an existing one to fit your needs. Who else is willing to work with you to bring your vision to life? We stand firm on the belief that our products are the market leaders and will leave your shoppers impressed with what they buy.
History of VHC Brands

VHC’s roots are in the Deep South, down a small country highway with not much to it except pretty scenery
and lazy days.
What is now VHC Brands started in the late 80s as a small store called Victorian Heart, selling quilts and
bric-a-brac in northwest Louisiana. Nancy Kline, the original store owner and still an active owner of VHC
today, soon found that buyers were particularly drawn to patchwork bedding. Billy Kline (Nancy’s husband)
became actively involved in the business as well, and continues to serve as Chairman of VHC
Brands.
From this initial inspiration, the company grew steadily to become Victorian Heart Company. The decision
was made to move north to Branson, Missouri in the early 90s.
Additional family members joined the growing business, which was officially incorporated in 1995 and
became VHC, Inc. ® The company began developing and importing VHC-branded product at this time. Initial
collections included a broad range of quilts and patchwork bedding, crochet, lace, and throws.
The first rented space was not much bigger than a shoe box. After continually needing to expand through
the 90s, the company moved to its current location outside of Branson, Missouri, in 2003 with its own
corporate campus on 23 flat acres – a rarity in the Ozarks foothills. With plenty of breathing room and a
new corporate office complex and logistics center, a decision was made to expand overseas with buying
offices in China and in India, where VHC still maintains a full time staff at the VHC-India corporate
address.
The Home & Hearth® and Lasting Impressions® brands were developed in the early 2000s, covering the
mid-range and upper tier bedding and patchwork throw collections. Nancy’s Nook ® kitchen, window and table
was launched in 2007, and expanded to include rug designs in 2011. Most Lasting Impressions designs have
complementary product offerings in the Nancy’s Nook collections. In 2008, Bella Taylor® by VHC, Inc. was
launched, and has contributed significantly to the recognition of the company.
The VHC-India office now includes a design staff working under the US design teams, and full time quality
assurance teams managing product closely with our vendor partners.
Over the past 10 years, with 2 major building expansions and 2 renovations, the company now occupies
approximately 50,000 square feet, and has room to expand significantly as opportunities for continued
growth occur. In 2012 VHC, Inc. became VHC Brands to convey the direction the company is moving in and
fully incorporate each distinctive line under one cohesive name. In January of 2013, 2 new websites, an
e-commerce platform and a corporate website were launched. VHC Brands is looking toward the future while
continually focusing on quality, growth and an overall customer experience that has defined us since our
inception.