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VHC Brands resource Center

VHC Brands Is more than just a wholesaler of country themed home décor, we are an all-in-one provider of the best brands and best business processes to help your Independent Retail Store succeed!


Our products are headlined in four major home décor brands: April & Olive (Farmhouse), Mayflower Market (Primitive & Americana), Oak & Asher (Rustic & Lodge), and Season’s Crest (Holiday). Also available in women’s fashion is our Bella Taylor bags – featuring many styles including our popular hand-quilted designs.


Our goal is to help your store sell more, and with over 4,000 products in stock it can be challenging to find out exactly what you need. Try reading one of our Buyer’s Guides in the tabs below to get a quick overview on how to shop our many categories (more guides added monthly so check back often).


Once you’ve viewed our brands, read our guides, and seen our information, it’s time to check out the Become a Dealer tab (or you can just skip to that step!). This will start the process of giving you access to the thousands of premium VHC Brands products.


  • Season's Crest


    Capture the fun and festivities of your Favorite holidays with our Season’s Crest Lifestyle Brand. Find Christmas trim-a-tree and trim-a-home items like tree skirts and stockings, or sentimental harvest items.

  • April & Olive


    Heritage themes are continually updated with modern styling to give our April & Olive Lifestyle Brand the transitional farmhouse aesthetic that’s in high-demand.

  • Mayflower Market


    Simple, down-to-earth colors and textures express themselves with our Mayflower Market Lifestyle Brand. Both Primitive and Americana looks find their home here – maintaining time-honored decorating traditions.

  • Oak & Asher


    Our Oak & Asher Lifestyle Brand is the trailhead to living the rustic & lodge lifestyle. From log cabin to lake houses and even mountain retreats, you’ll find a way to transform the home into your getaway.